AU Quartier des Suisses

Restaurant

Visual identity
Restaurant logo 'AQDS' with text 'Au Quartier Des Suisses' over a blurred dish in a dark bowl.

Au Quartier des Suisses" is a restaurant inspired by the rich culinary heritage of Switzerland. It offers guests an authentic dining experience where traditional Swiss recipes meet refined French presentation.

Blendselegance and warmth, creating an ambiance where every detail—from the interior design to the table setting—emphasizes the high level of gastronomic artistry. The menu features classic Swiss dishes such asfondue, raclette, rösti, and Swiss desserts, alongside signature interpretations by the head chef.

Table setting with a beige plate on a dark brown charger plate, dark cutlery, and dried floral accents on a light fabric surface.
Goal

To design aunique and premiumlogo that reflects therestaurant’s concept, ambiance, and gastronomic uniqueness.

Client Requirements
  • The logo should be minimalist, elegant, and modern
  • The design should be based on the initials of the restaurant’s name (AQDS – "Au Quartier des Suisses")
  • A unique, serif typography should be used to create a premium and recognizable identity
  • Color palette: deep warm tones, reminiscent of Swiss chocolate and coffee
Outcome

A logo that conveyspremium quality, culinary artistry, and the unique ambiance of "Au Quartier des Suisses", helping the restaurant stand out among competitors and establish itself as a recognizable brand inone of France’s most historically significant towns.

Two side-by-side logos with stylized intertwined letters 'A', 'Q', and 'D' above the text 'AU QUARTIER DES SUISSES', one in brown on white background, the other in white on brown background.
Stacks of brown and white business cards with a stylized 'QASD' logo and contact details on a marble surface.Glass of red wine next to a folded white menu card with elegant brown typography on a rustic white wooden table.
Brown stylized letters A, Q, S, and D overlapping in the center with small text 'AU QUARTIER DES SUISSES' below, framed by a grid with brown X marks in the corners.
Composition & Form

The logo is atypographic interplaywhere the lettersAQDSintertwine, forming a striking and elegant composition.
This arrangement addsdynamismwhile maintainingbalance and aesthetic harmony.

Typography
  • A refined, classic serif font with delicate details is used, emphasizing the premium and European style of the brand.

  • The interwoven letters resemble vintage monograms, evoking Swiss heritage and the traditions of haute cuisine.
Symbolism & Meaning
  • The AQDS letters form an abbreviation of the restaurant’s name (Au Quartier des Suisses).
  • The intertwined design creates a unique brand emblem, which can function as a standalone visual identity.
  • This distinctive styling underscores exclusivity, premium quality, and the refined character of the restaurant.
Flat lay of elegant beige and brown dining table setup with plates, utensils, candles, vases, and dried flowers on a wooden surface.
Two wine glasses side by side, one with red wine on a white background, and the other with white wine on a brown background, both featuring overlapping letters A, Q, S, and D on the glass.White paper shopping bag with twisted brown handles and stylized letters A, Q, S, D in brown on the front.

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