Resource.Beauty

Overview

To structure and visually repackage a beauty salon’s Instagram account. The goal was to increase organic reach, attract new clients, and establish consistent posting with strong branding — all within one month.

Goals

Create and style a cohesive Instagram profile
Develop a unique visual identity and content structure
Introduce consistent rubrics and themes
Start regular organic posting (1 post + 5 stories per day)
Attract and engage potential clients

Outcome

In just one month, we rebranded and launched the salon’s Instagram account. From highlights and avatar to visual layout and content planning, everything was redesigned to boost reach and engagement. Content was posted regularly without paid promotion, and results were tracked weekly.

This case demonstrates how a clear structure and consistent visual communication can quickly elevate a beauty account and drive measurable growth organically.

Organic Results (for 1 month of strategy)