K+

To launch the Instagram presence of a luxury fashion brand from scratch, build awareness, and drive traffic through content and paid advertising — before the brand's website was even launched.

• Create and set up an Instagram account
• Build digital presence from zero
• Test engagement potential with minimal visuals
• Collect early analytics for positioning and audience behavior
• Achieve results with a limited ad budget

We successfully launched and grew a digital presence from zero, reaching tens of thousands of users, despite minimal content, no ad budget flexibility, and approval delays. The data helped the client better understand their audience and validate their positioning.