Fleur Nue

Overview

To launch and visually package a new lingerie boutique's Instagram profile from scratch. The main goal was to create a strong aesthetic presence and begin growing the audience organically without using paid promotion.

Goals

Set up and style the Instagram profile
Develop a consistent and attractive visual identity
Start organic posting without targeting
Build brand visibility and reach
Define key content themes and structure

Outcome

In just one month, we fully designed and branded the Instagram account — from highlights and avatar to visual style and post structure. We successfully launched content organically and started growing visibility in a competitive niche without paid ads.